In today's professional environment, having an online presence is a necessity. In this workshop, you’ll explore the components of a successful personal brand online and determine your goals in building a personal brand. You'll be able to identify your target audience, who they are, and how to communicate effectively and purposefully to build credibility and authority for your personal brand.
In this workshop:
- Define personal brand identity and develop a branding statement.
- Define SMART goals.
- Decide which channels fit best for personal branding: social media; blog; podcast; etc. Define a consistent process for amplifying your personal brand.
- Review and measure.
How does this topic relate to the conference theme, Reinvent?Personal branding is an integral part of a professional's career journey. With many people rethinking their professional choices after the pandemic, focusing on and reinventing their personal brand is important and necessary. This workshop will help talent development professionals amplify their personal brand digitally, in order to prepare them for their next career shift.
